How do I outrank my competition?
That is a good question and it is one that potential .comers often ask. Here is my best shot at an answer. Long before you go for .com’s, I would suggest you explore the other possibilities.
Paid listings are the only way to get a ranking that stays on top for a long time. Of course, the ability to pay for a listing should not entirely be considered in deciding whether or not a site deserves to be listed. The market decides on who gets listed and for how long.
But let’s get down to the real reason you’re here…
The reality is that you can’t completely avoid the paid process. There are some serious business people who find the idea of paying to be a daunting task.
But no matter how you get by, never make the assumption that once you have “.com’s”, “.net’s”, or the like, that they are automatically going to give you the traffic you want.
You need to be realistic and patient.
You need to realise that it just takes one really good item to make a big difference. Many times, it is not one thing that will do it. It is many small items that will do it.
So here are some things to make a big difference in terms of comparing it to competitors.
1. What other sites are linking to them: The number of quality sites linking to your competitors will boost their position on the .com search engine. If you can’t get links from your competitors, build a ton or post ads on pertinent sites. The more your competitors are linking to them, the more you need. A hundred links from surrounding sites is like 100 votes of credibility.
2. Proven results: Okay, so you beat your competitors, you Still need to run the other way. Anything that says, “Try Now” means you need to try.
3. Age of domain: Search engines give more weight to older websites. This just makes sense. It’s like having an older domain name.
4. Keywords in domain name: In your domain name, use keywords. The search engines will find your keywords easier when they are in your domain name.
5. Keywords in URL: Not as important but you get to score what you have just earned.
6. Backlinks: Ensure that your are linked to good sites and have great content. You want to be a resource for others. When you link within your site, ask yourself, “Is this a good use of my time?” If so, make your request.
7. Meta tags: There was a time when web developers would “stuff” the meta tags with keywords. The search engines have caught on to that and you should avoid it.
8. Copy: Great content is vital. When you have undeniable proof of your offer, the search engines will grab you. Have a compelling headline, feature list, and underline the offer. Then make sure that you have added something to the text assure that there is something there for the taking.
9. Site maps: Nothing Adjustable that you site can not be accomplished quickly. There are many dance steps you can use to adjust on the fly. Always ensure that you have an html site map located somewhere on your landing page.
10. uncontrolled redirects: Websites that required you to have a Plugin for redirection of links should use only unproved redirects. If your SEO Consultant recommends you use them, ask him or her the question.
11. Use of forums: You have to know that search engines like websites that are updated regularly. Use forums and blogs to post links to your website.